Building the next generation of pet health brands.
Luna Pet Health creates simple, low cost products that help pet owners manage the unexpected — bringing clarity and accessibility to a system that hasn’t worked for most pet families.
Our Mission
Pet healthcare has become complicated, expensive and difficult to navigate. We believe it should be simpler.
Luna Pet Health exists to build products that help pet families manage the unexpected without the confusion and complexity that traditional systems often create.
Our Vision
We believe the future of pet healthcare will be built through collaboration. Luna works with partners across retail, veterinary, digital and insurance ecosystems to bring innovative products to market.
9 Lives
Any cat. Any breed. Any age.
Ruff 'n' Tumble
Any dog. Any breed. Any age.
Frequently Asked Questions
At Luna Pet Health, we build focused brands designed around the real needs of modern pet owners.
Each brand solves a specific problem in pet healthcare - making protection simpler, clearer and more accessible.
Luna Pet Health is a platform that builds simple, accessible pet healthcare products designed for modern pet owners.
Our goal is to create clearer alternatives to traditional pet insurance by developing focused brands that help families manage unexpected veterinary costs.
Luna Pet Health currently develops and supports two pet healthcare brands:
- Ruff ’n’ Tumble, mishap protection designed for dogs
- 9 Lives, mishap protection designed for cats
Additional brands and products may be introduced as the Luna platform grows.
Luna focuses on building simpler, more targeted products rather than traditional comprehensive insurance.
Instead of complex policies that try to cover everything, Luna brands are designed to solve specific pet healthcare problems in clear and accessible ways.
Across Australia, the majority of pets remain uninsured, often because traditional insurance products can feel complex or expensive.
Luna exists to bridge this gap by creating alternative pet healthcare solutions that are easier to understand and more accessible for modern pet families.
Luna products are designed for modern pet owners who want simple, transparent ways to manage unexpected veterinary costs.
Many customers are looking for affordable protection without the complexity often associated with traditional insurance policies.
Some Luna brands are offered in partnership with licensed insurance providers and are structured as insurance products.
Others may explore alternative models that help pet families manage healthcare costs in different ways.
Luna Pet Health develops the brands and platform behind our products.
To explore or purchase cover, you can visit the individual brand websites such as Ruff ’n’ Tumble or 9 Lives.
Customer support, claims and policy enquiries are handled by the individual product brands.
If you have a question about a policy or claim, please contact the relevant brand directly through its website.
Yes. Luna works with partners across the pet care ecosystem, including retailers, veterinary networks, technology providers and distribution platforms.
If you’re interested in partnering with Luna, please visit the Partners page or contact our partnerships team.
Yes. Luna is designed as a platform for developing new pet healthcare brands and solutions.
Over time, the company plans to expand its portfolio with additional products that make pet healthcare simpler and more accessible.